{"product_id":"brilliant-black®-charcoal-whitening-toothpaste-with-micro-hydroxyapatite-fluoride-free-enamel-strength-sensitive-teeth-relief","title":"Brilliant Black® Charcoal Whitening Toothpaste with Micro-Hydroxyapatite (Fluoride-Free, Enamel Strength \u0026 Sensitive Teeth Relief)","description":"\u003cp\u003e\u003cstrong\u003eYou asked. We listened.\u003c\/strong\u003e\u003cbr\u003eWe took your feedback and elevated our beloved vegan and cruelty-free formula into a next-level oral care experience. Now powered by \u003cem\u003emicro-hydroxyapatite\u003c\/em\u003e, our toothpaste naturally whitens, strengthens enamel, and supports whole-mouth wellness.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOur new high-grade formulation is fluoride-free, nanoparticle-free, and packed with clean, functional ingredients that are clinically studied and safe for sensitive teeth. It’s the \u003cem\u003eperfect balance\u003c\/em\u003e of detoxifying power and enamel-friendly care.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydroxyapatite (HAp):\u003c\/strong\u003e A biocompatible, non-toxic fluoride alternative that helps rebuild enamel, prevent cavities, and reduce sensitivity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCharcoal (pharmaceutical-grade):\u003c\/strong\u003e Gently lifts surface stains caused by coffee, wine, and aging—without damaging enamel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eXylitol (birch-derived):\u003c\/strong\u003e Inhibits bad bacteria and supports remineralization.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Bicarbonate:\u003c\/strong\u003e Naturally balances pH and freshens breath.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint, Wintergreen \u0026amp; Spearmint Oils:\u003c\/strong\u003e A refreshing plant-powered blend that combats bad breath and supports oral health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Cocoyl Isethionate (coconut-derived):\u003c\/strong\u003e Provides a rich, creamy lather that soothes gums and cleans without irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat’s New?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eLet’s be honest: messy charcoal pastes are out.\u003cbr\u003eWe’ve reduced the charcoal content for a cleaner brushing experience—still effective, but gentler and less abrasive. This sleek new formula removes stains while helping maintain a healthy, youthful-looking smile.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClinically tested by a third-party lab to be safe on enamel with noticeable whitening results in just 2 weeks!\u003c\/strong\u003e*\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFunctional. Holistic. Clean.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis fluoride-free toothpaste doesn’t just clean your teeth—it supports your oral microbiome and overall wellness.\u003cbr\u003eNo artificial sweeteners, endocrine disruptors, or questionable additives.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBrush teeth and gums gently in a circular motion, at least twice daily. For best results, follow with oil pulling and flossing.\u003cbr\u003eSafe for sensitive teeth. (Children under 2: consult with a dentist.)\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSustainability Matters\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTube:\u003c\/strong\u003e Made from sugarcane-based bioplastic – recyclable and renewable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Always vegan, never tested on animals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConscious Packaging:\u003c\/strong\u003e Designed with the planet in mind, from tube to no box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOnce finished, snip the tube open, rinse thoroughly, and place in your designated recycling bin.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAvailable in TSA-approved 3.4 oz + travel-size 1 oz\u003c\/li\u003e\n\u003cli\u003eNon-toxic + biocompatible\u003c\/li\u003e\n\u003cli\u003eFluoride-free, SLS-free, triclosan-free\u003c\/li\u003e\n\u003cli\u003eNo artificial colors, parabens, or stevia\u003c\/li\u003e\n\u003cli\u003eMade in the USA\u003c\/li\u003e\n\u003cli\u003ePETA Certified Vegan \u0026amp; Cruelty-Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eFull Ingredient List\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Hydrated Silica, Sorbitol, Glycerin (Vegetable), Sodium Bicarbonate, Xylitol, Hydroxyapatite, Citric Acid, Sodium Cocoyl Isethionate, Calcium Carbonate, Sodium Cocoyl Glutamate, Xanthan Gum, Menthol, Mentha Piperita (Peppermint) Oil, Potassium Sorbate, Gaultheria Procumbens (Wintergreen) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Charcoal Powder\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eClean. Effective. Holistic.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eEverything your smile needs—nothing it doesn’t.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIndividual results may vary.\u003c\/em\u003e\u003c\/p\u003e","brand":"Terra \u0026 Co.","offers":[{"title":"1 oz travel size","offer_id":54859767415008,"sku":"50-27-1OZ-99015-100","price":6.0,"currency_code":"USD","in_stock":true},{"title":"3.4oz","offer_id":54859767447776,"sku":"50-27-3OZ-99013-1","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/5315\/9392\/files\/Brilliant_Black_Toothpaste_with_Hydroxyapatite_by_Terra_Co._Natural_Whitening_Tube.jpg?v=1789283435","url":"https:\/\/velunounlimited.shop\/products\/brilliant-black%c2%ae-charcoal-whitening-toothpaste-with-micro-hydroxyapatite-fluoride-free-enamel-strength-sensitive-teeth-relief","provider":"Veluno","version":"1.0","type":"link"}